Marketing Design for Product Launch
Overview
Commbank x15 Ventures Cheddar is an e-commerce cashback and loyalty app for Gen-Z & Millennials. The Cheddar app was publicly released in November 2021 by x15 Ventures (part of the Commbank Group).
My contribution
Senior UX Designer (Cheddar Design Lead)
The team
Growth Marketing Manager Content Designer
Year
2022
The tools
Canva Figma Adobe Illustrator GIF Animation Tools
The activities
Visual design Website development
Challenge
For the three-month period surrounding the public launch of Cheddar, there was a need to create social media assets, paid banner adverts, app store imagery, marketing website sign-up campaign pages, and partner channel EDMs.
Approach
Problem exploration & solution iteration
Canva configured to contain all Cheddar brand elements. Where possible assets and imagery were created in Canva rather than Figma to allow the growth marketing team and other agencies the ability to make tweaks and changes, and re-use imagery for other marketing initiatives.
